The Advertising Benevolent Society (TABS) is a charity that help people that work in the advertising industry and their families should they fall on hard times. The brief was to create an ad for the marketing publications that would encourage support and recruitment amongst the younger generation who may not be aware of the work TABS undertake. The idea was to create a recruitment advert that would sell all the advantages of working in the ad industry, but also highlight some of the pitfalls, too.