This is Heineken’s vehicle at Ireland’s biggest music festivals. It is the recreation of a music scene from around the world which the consumer is submerged in on site. I’ve been creative on the support communications, social campaigns, radio promotions, Spotify campaigns and OOH pieces for the music scenes of Brooklyn, Berlin, Tokyo, Paris and Amsterdam, the last two being shot on mobile & delivered online in portrait. This is the Tokyo campaign, for which we made two short films documenting the scene both before and after midnight. Watch out for the Techno Udon guys.

The outdoor was shot by Nick & Chloe over 2 days in Warsaw. Click to expand.

There was a lot of social content that went with this project. We basically had to generate 9 months worth of material. That was realised through 2 frame GIFS, Cinemagraphs, photography and promotions. These were all captured and produced by the creative team.