Heineken came up with an international campaign built around their bullseye demographic increasingly moving to urban areas. This campaign was the local spin-off from that campaign and was designed to showcase Dublin to those who are least likely to appreciate it; Dubliners. Most become stuck in a daily routine and fail to notice new venues and activities in their city. So we wanted them to feel the like they were a tourist in their own town. We rigged a Bus Stop so you could tweet it from your mobile and instantly receive a printed card with something new to try and even a voucher to encourage you.