Definitely the most nerve-wracking shoot I’ve been on as we had no idea if anyone would turn up. Heineken’s problem was after loosing naming rights on the Heineken Cup, the brand needed a way to stay front of mind when consumers were watching the newly renamed European Rugby Champions Cup (ERCC). We came up with the idea of appearing to accidentally leak the phone number online of a hated Rugby player. I could probably write what happened next, but the video does a better job of explaining it. This did well for us, picking up Gold at the Sharks, winning a Mashie and getting a nomination in the LIAs.